General Rules

  • Videos must be housed on YouTube
  • No more than two single videos will be allowed separately on a page
  • Once videos exceed this limit, they should be combined into a playlist and added to the page
  • Up to two playlists can appear on a page
  • Most videos should be embedded with the responsive macros
    • A grid size of 12 is recommended for responsive YouTube macros on HUT. This includes videos within the main content and sidebar on interior and service pages.

Video Accessibility Standards

All videos must have an SRT/Caption file attached to it before being able to be uploaded.

Videos with No Spoken Words/Sound

Videos without spoken words/sound will also need to have a transcript caption file attached to it like the one displayed below:

00:00:00,000 --> 00:00:00,060

00:00:00,060 --> 00:00:01,890
The surgical options for breast cancer

00:00:01,890 --> 00:00:05,080
have really improved over the years.

Video SEO Procedures

For SEO purposes we will begin adding additional information to the title, description and tags fields when completing video requests. This might require making small revisions to the information provided on the original video request.


When appropriate, we need to start including the physician’s full name in video titles. We’ve not done this in the past, but as long as the topic of the video is still referenced, we can add this. Here are some examples:

  • Dr. Jerry Back Talks About Diabetes
  • Dr. Rya Kaplan on Weight Loss for Women
  • Dr. Neil McDevitt Talks About the Dangers of Obesity


Since the video’s title and description provide search engines with a clue to the video’s content, be sure to include relevant keywords, including physician names, service keywords and facility names, where applicable. The video description can contain up to 5,000 characters, including spaces, which means your video's description can be up to 800 words long. Within the description we will also provide one link to the facility's site. This can link back to a service page, physician profile or the homepage. When pasting a link into the video description, enter the full link along with the http:// and YouTube will automatically convert it into a link.



The tags should be as detailed as possible and fall within the 120-character limit. They should include any related service-line keywords and physician names, as well as the facility name, city and state.


Skilled Nursing Unit, Geriatrics, Geriatric Medicine, Nurses, Dr. Mark Eichenbaum, Edward White Hospital, St. Petersburg, Florida

YouTube Accounts

If you receive a request to add a video to a page that already has two videos from a facility that maintains their own YouTube account, please let the marketing director know about these standards and ask if they can add the video to a playlist.

If you receive this request from a facility for which we maintain the YouTube account, please add the video to an appropriate playlist within the account.

Video Macros

YouTube videos are embedded on our websites responsively. The use of iframes is discouraged. To embed responsive YouTube videos, use the following macros:

Single Video

For a single YouTube video, use the following code:


Single Video w/Title and Size

To add a title and size to your video, use the following code:

#ehc_youtube("Ah2C0j4s038" "Dr. Stacy Vest, Osteopathic Physician FL" "6")
Dr. Stacy Vest, Osteopathic Physician FL


For a YouTube playlist, use the following code:


Playlist w/Title and Size

To add a title and size to your playlist, use the following code:

#ehc_youtube("boWJY8sppmY,list=PL3X_JbQ83tcmcMVZ7W-pgR4KssxD9lrB_" "Palms of Pasadena Hospital" "6")
Palms of Pasadena Hospital

Video Notes

  • Single videos and playlists will display at a grid size of 8.
  • For additional information on embedding YouTube videos and changing the size, read the TechDoc.

Floating YouTube Videos

Use the following format to float YouTube video left and right (span or div can be used):

span class="pull-right col-xs-12 col-sm-6">#ehc_youtube("0DuZejfDVaM" "" "12")/span>


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dotCMS Videos

For content not hosted on YouTube, use the Video content structure and Video Feature widget to display videos and playlists.


  1. Upload video(s) to /util/video/ folder
  2. Upload thumbnail(s) to /util/video/images/ folder
  3. Create Video content structure instance(s)
  4. Create Video Feature widget
  5. Add Video Feature widget to page

Video Content Structure

  1. In dotCMS, go to Content tab
  2. Select Content Type: Video from the dropdown
  3. Select Add New Content
  4. Enter Title (ex: hCare Hub Dropbox)
  5. Select Video Type:


    • Enter Description
    • Enter Video Link path (ex: /util/video/hcare_hub_dropbox_demo.mp4) - Do not use Video Upload field
    • Select Video Format
    • Enter Thumbnail path (ex: hcare-dropbox) - Follow thumbnail naming conventions listed on page
    • Enter Tag (ex: hcare) - Will match tag in Video Feature widget


    • Create Video structure instances for each video in the playlist
    • Enter Description
    • Enter Thumbnail path (ex: hcare-dropbox) - Follow thumbnail naming conventions listed on page
    • Enter Tag (ex: hcare) - Will match tag in Video Feature widget

Video Feature Widget

  1. In dotCMS, go to the page
  2. Select Add Content > Add Widget
  3. Select Video Feature from the left side menu
  4. Select Add New Video Feature, and complete the following fields:
    • Enter Widget Title (ex: hCare Hub Dropbox - Video Feature)
    • Enter Title (ex: hCare Hub Dropbox)
    • Enter Video Title (ex: hCare Hub Dropbox)
    • Video Options: Check Add Video box, Check Show Description box (if you want description to display)
    • Feature Options: Select video player type:
      • Carousel: for use with multiple videos
      • Column: for use with videos in the sidebar
      • Feature: for use with single videos or classic gallery
  5. Video Titles: Select Default
  6. Video Count: Choose number from dropdown (if using playlist)
  7. Video Tags: Enter tag that matches Video structure content (ex: hcare)
  8. Feature Width: Choose width from dropdown
  9. Save/Publish